digital
HP Antarctic Dome at Coachella
Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – the world’s largest mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.
REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.
exhibition
Taipei Dangdai Art & Ideas
Taipei Dangdai celebrated its third edition in May 2022, welcoming new collectors and a significant uptick in market demand. Presented by UBS, the three-day fair attracted over 20,000 visitors to the Taipei World Trade Centre, as well as 62 leading galleries from around the world. All could participate safely thanks to the introduction of a variety of anti-pandemic measures.
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virtual
YAOLAND metaverse platform
Capitalising on the popularity and great potential of metaverse ecosystems in the China market, Pico subsidiary Shanghai Pixels Information Technology Co., Ltd. (‘Pico’), as a founder-strategic investor, joined 263 Network Communications Co., Ltd. (‘Net263 Ltd.’) and Shanghai Wocheng Information Technology Limited (‘China Unicom’s subsidiary Shanghai Wocheng’) to launch YAOLAND, a new HTML5 metaverse platform, in July 2022. Designed to be suitable for brands in all industries, it is a cost-effective, immersive gamified virtual marketing platform requiring no downloads to use.
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activation
i Light Singapore
Asia’s leading sustainable light festival, i Light Singapore, returned in June 2022 after a two-year hiatus. The highly acclaimed event showcased 20 creative light art installations by local and international artists from 14 countries, all based on the theme ‘Spark of Light’. Starting this year, each edition of i Light Singapore will be anchored on a colour from the visible light spectrum, with this edition kicking off with violet.
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digital
The 2nd International Symposium for Chinese Music Conducting
Organized by Hong Kong Chinese Orchestra, the Hong Kong Academy for Performing Arts and the Centre for Chinese Music Studies, the Chinese University of Hong Kong, the 2nd International Symposium for Chinese Music Conducting returned virtually in May. Aims of the Symposium included encouraging musicians to share visions for the development of Chinese music conducting, promoting a Chinese cultural legacy, and training up-and-coming talent.
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exhibition
Art Central Hong Kong 2022
A cornerstone of Hong Kong Art Week and the biggest event of its kind in the Asia-Pacific region, Art Central showcased masterpieces from innovative galleries and talented artists from around the world, attracting buyers, collectors and art lovers alike to Hong Kong.
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exhibition
‘Radical Curiosity: In the Orbit of Buckminster Fuller’ Exhibition
‘Radical Curiosity: In the Orbit of Buckminster Fuller’ is the ArtScience Museum’s (ASM) celebration of Richard Buckminster ‘Bucky’ Fuller’s astonishing legacy of contributions to art, architecture, design, engineering, metaphysics, mathematics and education. The exhibition runs from January to July 2022.
To ensure an impactful visitor experience, ASM chose to work closely with Pico on the exhibition’s creative conceptualisation, overall brand identity, space planning and design. The Pico team was also responsible for the exhibition’s actual construction.
exhibition
NFT MENA EXHIBIT 2022
Bahrain has joined the NFT bandwagon in the art market with the state-of-the-art ‘NFT MENA EXHIBIT 2022’. The exhibition offers a cutting-edge digital art experience and is the first of its kind in the region. Pico provided design, production and installation services – including audio-visual display for all the digital works – and help Bahrain tap into the explosion of interest in blockchain-based art assets.
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digital
Virtual Tour Exhibition – Ink Global 2021
Kicking off on Christmas Day 2021, the ‘Ink Global 2021’ exhibition was conceived as a vehicle to promote ink art and foster cross-pollination of ink art cultures. Held at the Hong Kong Central Library, it featured more than 500 ink paintings from around the world in five display categories: ‘Portraits’, ‘Flowers and Birds’, ‘Landscape’, ‘Animals’ and ‘Modern Ink’.
Due to new social distancing requirements, the physical exhibition came to a premature halt. With Pico’s help, it was quickly transformed into a virtual exhibition tour which enabled online visitors from around the world to experience and learn about ink artwork immersively.
exhibition
The 17th China (Shenzhen) International Culture Industries Fair
One of the most impressive features of the 17th China (Shenzhen) International Culture Industries Fair (ICIF) was the ‘Digital Cultural Industry Development Achievement Exhibition’. Held at the Shenzhen World Exhibition and Convention Center and jointly presented by the Ministry of Culture and Tourism of the People’s Republic of China, BOE Technology, the Palace Museum, China Mobile Migu and Huawei, this ‘event within and event’ centred on four exhibition zones showcasing the Ministry’s achievements in ‘digital culture’.
The Pico team was appointed to activate the exhibition, using such expertise as overall event planning, creative design, build and execution, and on-site operational services.
awards
- Encouragement Award
Platinum PRO Awards: #TeamStateFarm Football Find
#TeamStateFarm Football Find
Gold Winner:
Best Use of An App
Best Use of Gamification, Contests and Sweepstakes
Best Integrated Campaign
Silver Winner:
Best Use of AI/VR/AR
Best Buzz Campaign
Bronze Winner:
Best Brand Awareness Campaign
OMEN Challenge: The Video Game Game Show
Gold Winner:
Best Use of Emerging Technology
Bronze Winner:
Best Gaming or Esports Campaign
Certificate of Excellence
Experiential Activation by a Technology Brand
- HP's OMEN Challenge – The Video Game Game Show
- #TeamStateFarm Football Find
Australian Army stand
Team Coca-Cola Play Nation at Tokyo 2020 Olympics
- Best COVID-19 Response (Gold award)
- Industry Specific Use of Mobile: Food and Beverage (Gold award)
- Most Effective Use – Events (Physical/Virtual) (Bronze award)
- Event Marketing Agency of the Year (Bronze award)
- Caring Company 2021/2022
- ‘15 Year Plus Caring Company’ logo
- Mental Health Friendly Organization
- Tourism, Hospitality and Events Award
- Certificate of Exceptional Delivery (Events & Entertainment)
Best Association/Corporate Meeting
- Bahrain Society of Engineers (BSE) Golden Jubilee
Best Stand Design & Build
- The NEOM Stand at World Future Energy Summit 2022
- Most Effective Use – Mobile (Silver award)
- B2B Agency of the Year (Gold award)
- B2B Agency of the Year (Local Hero award)
- Event Agency of the Year (Silver award)
Saudi Arabian Airlines:
- Best Stand Design
- People’s Choice Award
Ex Award Winner: Best Esports/Gaming Experience
- The Omen Challenge: Video Game Show
Ex Award Winner: Best Pandemic-era Campaign
- #TeamStateFarm Football Find
Gold Finalist: Best Hybrid Event Program
- #TeamStateFarm Football Find
Theme Interpretation: Self-built pavilions – Category C (smaller than 1,750 sq. m.)
- Gold: Malaysia Pavilion
Exhibition Design: Self-built pavilions – Category B (between 1,750 and 2,500 sq. m.)
- Gold: Peru Pavilion
Exhibition Design: Self-built pavilions – Category C (smaller than 1,750 sq. m.)
- Silver: Algeria Pavilion
Exhibition Design: Thematic District pavilions – Sustainability
- Silver: Cambodia Pavilion
People’s Choice Awards
- Winner: Peru Pavilion
Best Elements/Details (Exterior Membrane)
- Honourable Mention: Brazil Pavilion
Best Use of Technology (SAWER System)
- Honourable Mention: Czech Republic Pavilion
Best Sustainable Design
- Honourable Mention: Malaysia Pavilion
‘Certificate of Merit’ in the Media and Communication category
Bronze: Media and Communication
- Company with Most Investment Value Award
- Best ESG Award
Pico Hong Kong honoured as an ‘EcoPartner’
HSBC Hex-Live
- Gold: Best Use of Live Streaming
- Bronze: Best Content Creation for a Virtual Event
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
- Gold: Best Digital Integration
HSBC Hex-Live
- Best Use of Mobile – Customer Engagement (Gold)
- Lifestyle and Entertainment (Gold)
- Best Use of Interactive Media / AR and VR (Silver)
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot again
OMEN Challenge: The Video Game Game Show
- Ex Winner: Best Esports Activation
- Silver: Best Pandemic-era Virtual Event (Consumer)
The 111th NAACP National Convention (virtual)
- Silver: Best Multicultural Event Campaign
HSBC Hex-Live
- Bronze (Best Use of UI / UX Design)
Pico takes their spots on the annual list of the world's top event organizers and agencies
Huawei at GITEX 2020
- Best Stand at a Technology Event (Diamond)
- Best Stand 1000 sqm + (Platinum)
Rentokil Initial Digital Ecosystem Experience
- Best Storytelling at a Digital Event (Platinum)
- Best Digital Innovation for a Client (Platinum)
Certificate of Excellence
‘Happy Company 5 Years+’ Label
The 111th NAACP National Convention
Gold: Best Diversity Campaign
Silver: Best Virtual Event or Experience
OMEN Challenge – The Video Game Game Show
Bronze: Best Gaming or Esports Campaign
Bronze: Best Use of Gamification, Contests and Sweepstakes
Permanent Exhibits Gallery – ‘Through the Lens of Time’ at Singapore Discovery Centre (Interior Design)
- B2B Agency of the Year (Gold award)
- B2B Agency of the Year (Local Hero award)
- Event Agency of the Year (Gold award)
- Event Agency of the Year (Local Hero award)
Caring Company 2020/2021
10 Years Plus Caring Company Logo
Hong Kong WinterFest
- Silver: Virtual Experience – Non-for-profit/Government
Diamond Award: Everlight Chemical booth at Touch Taiwan 2021
The New Land Rover Defender Media Launch Event
- Silver: Best Brand Activation
- Bronze: Best Event Production
Hong Kong WinterFest
- Bronze: Best Virtual Event Experience
HP Inc. Malaysia’s 2020 Launch and Partner Event – ‘Creators of Tomorrow’
- Best Idea – Events (Silver)
Infinity Marketing Team, a Pico Group company, seizes a prestigious spot
The virtual edition of DBS Asian Insights Conference 2020 activated by Pico Singapore:
Gold
- Best B2B Event: Conferences / Meetings / Seminars
Silver
- Best Use of Hosting Platforms
Bronze
- Best Immersive Experience
- Best Virtual Event (B2B)
B2B Agency of the Year (Gold)
Event Marketing Agency of the Year (Silver)
Certificate of Excellence
Uber at Uber Elevate Summit 2019
Gold: Best B2B Campaign
HP at Coachella:
Gold: Best Campaign Targeting Millennials
Silver: Best Entertainment Sponsorship or Tie-In
Best Integrated Campaign
HP at The OMEN Gaming Lab:
Silver: Best Brand Awareness Campaign
Potential Partner Award
Infinity Marketing Team, a Pico Group company has won a place again
Attraction signage at Jewel Changi Airport Canopy Park
(Communication discipline, Signage category)
ILLUMA®4 Let Your Talent Shine Affinity Experience
- Bronze (Best CRM Strategy)
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Best New Brand Debut Honour Award
- Great Wall Motors at Auto Expo 2020
Hong Kong Tourism Board’s 2019 Greater Bay Area Showcase
- Bronze ('Promotion’ category)
'Blue and White – The Glory of the Silk Road’ exhibition
- 'Outstanding Projects’ category (Third prize)
Ex Winner in Best Production of an Event (B-To-B)
- Uber Elevate Summit 2019
Gold in Best Millennial or Gen Z Campaign
- HP at Coachella
Silver in Best Trade Show Activation
- The OMEN Gaming Lab
- TRANSPORTA (Experience Design category)
- Singapore Day 2019 (Experience Design category)
Honor 8X Beyond Limits
- Best Activation in a Retail Environment (Gold)
Adobe @ ITMA 2019 Barcelona
- Best Stand Up to 24 sqm (Gold)
Oerlikon @ ITMA 2019 Barcelona
- Best Stand 1000 sqm + (Bronze)
Mercedes-Benz BAM Festival 2019
- Best Launch (Gold)
- Best Business Solution (Bronze)
Certificate of Merit
Pico-activated Namwon Turbo One Inc. booth
• Best@Show Awards – Most Attractive Booth
Caring Company 2019/2020 10 Years Plus Caring Company Logo
Mother of the Nation Festival 2019 - Favourite Festival award
Certificate of Merit (Media and Communication category)
The Most Influential Exhibition Premium Service Provider of 2019
MVPRO Award
Uber
Gold: Best B2B Campaign
HP
Gold: Best Campaign Targeting Millennials
Bronze: Best Entertainment Sponsorship or Tie-In
Intel
Silver: Best Vehicle-Based Campaign, Best Use of AI/AR/VR
OMEN
Bronze: Best Sports Sponsorship or Tie-In
Innovative Booth Design Excellence Award (36 sqm & below)
- Penang State Government @ iGEM 2018
Innovative Booth Design Excellence Award (73 sqm & above)
- Nissan @ Kuala Lumpur International Motor Show 2018
Innovative Pavilion Design Excellence Award
- SEMI Southeast Asia Pte Ltd @ SEMICON Southeast Asia 2019
Most Interesting Event Excellence Award (1,001 pax & above)
- Expo Negaraku 2017
Best Small Budget Campaign (Bronze Dragon):Lazada's 6th Birthday Surprise
Event Agency of the Year
Children’s Festival at Gardens by the Bay:
Gold: Best Experiential Marketing, Best Use of a Venue, Best Venue Experience
i Light Singapore - Bicentennial Edition:
Silver: Best Consumer Event: Arts & Entertainment, Best Event Production, Best Use of a Venue, Best Use of Social Media
Bronze: Best Immersive Experience, Best Venue Experience
Event Agency of the Year (Gold award)
Event Agency of the Year (Local Hero award)
Caring Company 2018/2019
10 Years Plus Caring Company Logo
Happy Company
Recognition of 30 Years of Excellence
Best ESG Report – Small-Cap (Grand Award)
1st place in the Outstanding Service Award category
Gold
Best Event – Sponsorship Activation
Best Event – Use of Venue
Best Event – Use of Bloggers and Influencers
Silver
Best Event – Social Media
Best Event – Production
Best Event – Venue Experience
B2B Agency of the Year (Bronze award)
Event Agency of the Year (Bronze award)
Alibaba’s stand activated by TBA Creative Network
Best Trade Show/Exhibition/Conference (Bronze)
Pico’s Saudi Arabian Airlines activation
- Best Stand Personnel Award
- People’s Choice Award
Pico’s Dubai’s Department of Tourism and Commerce Marketing activation
- Best Stand for Doing Business Award
2017/2018 Caring Company
10 Years Plus Caring Company Logo
Best Campaign – Original Content (Bronze)
Pico’s Alibaba activation was on the list
Best event agency category
1. Special Award for Industry Recognition
2. The Event Management Company Award for Excellence (Finalist)
3. Best Booth Design (73 sq. m. and above)
- Project: Minggu Saham Amanah (MSAM) 2016 (Finalist)
- Project: Hitachi@IGEM 2015 (Finalist)
4. Best Event (201 pax and above)
- Project: Glenfiddich: A Visit to the Valley of Deer (Finalist)
- Project: SP Setia Raya Carnival 2015 (Finalist)
The Outstanding Service category (3rd place)
Websites-Events (Silver award)
Best Event – PR/Guerrilla Marketing Stunt (Gold award)
Best Event – Government Sector (Silver award)
Best Event – Exhibition (Silver award)
Best Event – Arts & Culture/Entertainment (Bronze award)
Best Event – Targeted Community (Bronze award)
The Singapore Pavilion received Silver award (Theme Development for pavilions under 400 sq. m.)
The France Pavilion received Bronze award (Theme Development for pavilions larger than 700 sq. m.)
Best Marketing Website
Editor’s Choice – France Pavilion
Best Presentation – Israel Pavilion
Best Small Pavilion (Honorable Mention) – Singapore Pavilion
Elements & Details (Honorable Mention) – Pakistan Pavilion
Thea Awards for Outstanding Achievement
Best Integrated Experiential and Engagement Marketing Agency in 2017
Best Country Pavilion Award (Regional)
Event Marketing Agency of the Year (Gold award)
Local Hero award
Event Agency Awards – Best Conference Event (Bronze award)
B2B Agency of the Year (Silver award)
Event Agency of the Year (Bronze award)
Happy Company
Manpower Developer 2017-2019
Certificate of Merit
10 Years Plus Caring Company Logo
Excellence in Event Marketing (Sliver award)
Event Agency of the Year 2016
Best Event - Community Service (Gold award)
Best Event - Government Sector (Gold award)
Best Event - Immersive Experience (Gold award)
Best Event - Use of Venue (Gold award)
Best Booth in Pavilion Design Award
Ranked 1st in terms of annual revenue forecast
Platinum A’ Design Award for the 2015-2016 period (Architecture, Building and Structure Design category)
Best Use of Digital (Gold award)
Public Sector Campaign of the Year (Bronze award)
Campaign of the Year award
B2B Agency of the Year (Bronze award)
Best Project Manager award
Best Design Project award for INTELEC 2015
Best Quality Delivery Project award for Intersolar Europe 2015
Distinction in Website Development
Distinction in Online Video Marketing
2015/2016 Caring Company
5 Years Plus Caring Company Logo
Ranked 2nd in the Asia Pacific’s Best Business Event Agency category