Infinity Marketing Team’s (IMT) activation of the State Farm Gamerhood Challenge was named Winner in the ‘Strategy – Best Use of Technology in Content Marketing’ category at Informa’s Content Marketing Awards.

State Farm Gamerhood Challenge aimed to connect the American insurance brand with Gen Z and millennial audiences. Consisting of a ‘gaming neighbourhood’ akin to an interactive gameshow, it featured a cast of popular streamers dealing with a litany of unpredictable-but-insurable events. The activity was an entertaining way for a challenging target audience to learn about the virtues of insurance whilst playing their own related trivia rounds. Bringing the concept to fruition was IMT, appointed by State Farm to oversee everything from strategy and concept development to design, production, social media strategy and talent sourcing.

Informa’s Content Marketing Awards is a large-scale and long-running international content marketing awards programme. They recognise the best in strategy, distribution, editorial and visual storytelling.

Click here for more information on the State Farm Gamerhood Challenge. 

Click here for more information on the Awards.